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Novartis exec thinks pharma firms can produce more creative advertising

Novartis

Jeordan Legon, the global head of digital and social media at Novartis, believes that pharma companies are holding themselves back when it comes to advertising. Although the pharma industry has particularly stringent regulations that companies must follow when advertising, Legon still believes that the conservative pharma industry culture is what is holding creative advertising back. Legon had a talk at Lions Health where he talked about the creation of the company’s unbranded website, LivingLikeYou.com. The website has unbranded bloggers talk about living with their illness or chronic condition.

 

Read the source article at Medical Marketing and Media

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