Pharma At The Social Media Tipping Point | PHAR…

The Pharma industry has been engaging with social media for several years now, but we’ve become far too accustomed to seeing Facebook pages that have been closed down, You Tube channels with comments disabled, and twitter feeds with only 20 followers and a ‘last post’ made over a month ago.


Social media is all about open, transparent, fast-moving debate and information sharing. The reason Pharma has struggled to engage in a meaningful way is because, next to financial services, it is one of the most regulated industries and this, to some extent, has stifled innovation to date within its use of the social space.

Read the source article at Shine on the web

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